[Sue]

Develops online marketing content for the purposes of outreach--increasing audience engagement and traffic to PennySaverUSA.com's network of sites, as well as for use in external distribution. Plays a key role in online grassroots marketing efforts, including social media channel management and outreach to relevant target markets.

Responsibilities:

• Partners with internal team and SEO firm to create engaging online content that is also well-optimized for organic search.
• Works with internal team and SEO firm on link-building, video seeding, and other online target marketing campaigns.
• Works closely with product marketing team on promotions and programs designed to increase traffic and revenue.
• Develops online content features and other marketing content.
• Leads content creation, production, and development (e.g. blog content, podcasts, online resources and articles, tips, guides).
• Writes press releases and email newsletters.
• Develops social media marketing channels for PennySaverUSA's network of sites (consumer and BtB brands) and author community-related content such as blog posts, tweets, forum posts, and Facebook page communications.
• Keeps updated on social media technology and tools.
• Develops content distribution partnerships.

Further details here