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Position Summary
The Rockefeller Foundation is looking for a strategic web content and online community manager. Major responsibilities will be to develop an integrated web strategy that web content (video, audio, visual and written) with social networking/online community management components.
The Foundation has just launched a new site which is a key component of a larger RF strategy to develop an integrated external outreach strategy that combines web and social networking, marketing
and media outreach. And thus, the manager will work closely with the Director of Communications and the media relations team to communicate a cohesive and impactful public image via an integrated
media, web and social media strategy.
The ideal candidate will possess the following important attributes: excellent writing and editing, web technology savvy and an understanding of market segmentation. The position offers a promising
opportunity for someone with good energy and creativity who understands how to work within a complex organization with a deep legacy of achievement and rich content.
Duties and responsibilities include, but are not limited to:
Web Management
• Develop, implement and manage written content for RF corporate site, ensuring brand message consistency, relevance to key target audiences and accuracy. As part of this,
effectively develop and manage a content schedule, taking a lead role with stakeholders throughout the Foundation.
• Establish site standards, assuring consistent look and feel throughout the web.
• Create and maintain web page Meta tags (title, key words, descriptors) to support SEO efforts, aligning with site taxonomy.
• Monitor results in top search engines, identify and implement improvements where appropriate. Track and report monthly on web metrics.
• Write and implement copy for new promotions and initiatives as needed.
• Conceptualize and implement new web site content – written, video, podcast, blogs and other social networking outreach (see below) as relevant.
Social Networking/Online Community Management
• Develop and help manage online social network outreach working closely with the Director of Communications and media relations.
• Work closely with the Director of Communications and media relations to recommend and deploy an appropriate mix of communications tactics with emarketing, blogs, social networks, online community groups and forums to drive traffic.
• Leverage external online media such as Facebook, Twitter, YouTube and others to drive engagement with RF and its works, working in close tandem with media relations.
• Maintain extensive domain knowledge in social networks, keeping up to date on latest trends, technology and best practices in technology and social media.
• Be a resource to others throughout the Foundation.
Further details and contact info here