We’re looking for someone who will:
1) Listen: Understand our community
Understand what is being said in key community forums by customers, prospects, partners, and influencers. What do they need help with? What is working well for them? What isn't?
2) Get the word out: A proactive, on-the-ball communicator
We believe that being a visible, valued member of the community will bring us interest and ultimately customers. It’s key that we respond in a timely fashion— to anyone we can help, whether or not they are an existing customer. Help us communicate in real time in an appropriate tone through the channels chosen by the community. Be genuinely helpful to the community and build the brand through your useful insight. Always help, never spam, but get the word out.
3) Build momentum: A credible evangelist
Help us support and ultimately empower the people who are our strongest advocates in the community. Help us engage the people who will broaden the community and take our messages farther.
4) Change us: Shape our communications strategy
Help us adapt how we speak through all of our channels to our customers, prospects and partners. Make sure we’re speaking about relevant topics at the right time, in a value-adding way and in an appropriate tone. You will be critically important in making all our communications more effective.
As part of your role, you will need to:
- Stay plugged in with where the conversation is happening online: follow the right blogs, forums, and social media conversation nodes.
- Write useful updates that put us into the conversation by helping people find what answers
- Share what you learn in with the rest of our team-- in presentation, email, whatever works. Help us stay on top of the rapidly evolving conversation.